Project
Created online branding experience for launch of "Rifle Paper Co. for Paper Source" wedding line in conjunction with companion work done across all channels from stores to social media.
Kickoff
Met with marketing, product development team, and merchandising team to understand the story behind the new product line as well as set goals for customer engagement and sales.
Process
Worked with Rifle Paper Co. to understand their brand guidelines, as well as with our larger in-house creative team to plan a cohesive enterprise-wide launch. After initial collaborative planning, personally executed: all coding and graphic treatment including fonts, layout, and photography choices. Refined throughout based on feedback and testing.
Success
Launched on time and drove substantial new revenue to the wedding line, while not diverting sales from existing wedding line.
High Fives
Upon reviewing launch plans, the Rifle Paper Co. Creative Director requested we adapt elements of my design direction for the website across other formats.