Project
Paper Source Wedding sub-branding creation. Tasked with creating new branding to formally encompass a range of elements from custom invitations to bespoke accessories and DIY elements. Challenge to create a uniquely compelling story for this line, while continuing to blend with the primary Paper Source brand.
Kickoff
Met with merchandising, print, photography, and marketing teams to discuss goals of the evolving and growing wedding program, as well as our approach to storytelling.
Process
Researched current trends. Collaborated with creative director on wedding shop color palette and accent font selection. Mocked up layout options in Adobe Xd. Presented at various stages for review. Coded mock up of preferred version. Personally executed: all coding and graphic treatment including fonts, layout, and photography choices. Refined throughout based on feedback and testing.
Success
New layout needed to be manageable with existing staff resources and this was accomplished. Additionally, new design modules from this project blended with other templates on the site to extend adaptability and offer increased options for the larger brand.
High Fives
I composed the tagline "Create Your Ever After" which has continued to be used across all Paper Source Wedding Shop branding.