During my tenure at Paper Source, we replatformed our site from Interchange to Magento, coupling that with a full redesign. I advised on and managed the UI/UX experience from inception to final product—including hierarchy, navigation, design, and content plans.
Featured: Two screenshots of responsive landing page. Scroll within device to view full page.
Hierarchy & Navigation
Partnering with the SEO Strategist, we consulted with stakeholders from other departments as we developed a plan to overhaul our site structure, hierarchy, and navigation—resulting in a clearer path to content for customers as well as improved SEO.
Content Planning, User Flow, & Page Templates
I developed a variety of wireframes, page templates, and user flow prototypes in Adobe Xd and worked in conjunction with our third-party implementation partners to translate these to the replatformed website.
Extras
Process Blueprinting & Improvements
Developed system for file naming and storage, both within the site platform and on the company servers, to increase efficiencies for the ecommerce team.
Ongoing Site Development
Continued to monitor business needs and changing requirements to scope changes or additions needed for the site, co-managed process for updates—determining whether to complete in-house or with third-party.
Managed & Trained Junior Digital Designer
Worked with the Junior Digital Designer to ensure her successful on the new platform.